Call tracking is basically a process that is used to assess the effect of marketing efforts on both leads and sales that were generated. As a matter of fact, evidence based marketers’ goals have a big contribution on this for getting the spotlight. There is no need to make use of call tracking or any similar system only if the sales and leads came from online conversion forms as it is going to be simpler to know which ads provide biggest ROI.
On the other hand, when talking about financial services, automotive, healthcare, travel and other ecommerce industries, a big portion of calls helped them generate sales.
Call tracking systems make it possible for a company to cheaply and instantly create toll-free or local telephone numbers with just a click of a button. As to companies that are used to purchasing numbers from the traditional carriers, the process is just a normal thing. Numbers can be assigned labels, nicknames and tags for it to be easily tracked and searched. Next, the marketers are associating unique numbers with a certain marketing engagement similar to radio or TV ads, social media ads, conference print collateral or search keywords. When a customer calls them, the unique number instantly reports the source of the ad that is based on the phone number associated.
It is possible to use one business phone number if you are using call tracking software. This makes it possible for a business to constantly monitor phone metrics like location of calls, duration of calls and number of calls automatically. As for basic phone call tracking, this can work effectively in case that the business wants to determine how much sales calls last for 40 seconds at least.
Running multiple ads at once is a norm for a number of small to medium sized businesses. A brand may have 6 separate groups of advertisements based on the product. Campaign based call tracking system offers various phone numbers. Every number is focusing on different product, paid search ad group, specific keyword or individual ads. The sales and marketing therefore can separate calls easily that has originated from particular ads.
So imagine that you are running a big company that is after travel and tours. You for sure offers accommodations and flights to literally hundreds of customers and on thousands of locations worldwide. Just picture how many keyword combinations that might lead to the potential clients going back to your site. You must have access to pool of telephone numbers in order to get insights of which keyword derive phone sales. Enterprise level businesses making tons of unique number reservations is all normal thing for call tracking.